Summary
The Theodore Roosevelt Presidential Library brings together history, education, nature, research, and community experiences within a single destination. As the institution prepared to welcome its first visitors, it recognized that discovery would play a central role in how people engage with everything the Library has to offer.
Rather than asking visitors to navigate an expanding collection of content, events, educational resources, and visitor services, the Library launched Deyra AI Assistant alongside its new digital experience. Visitors can now begin their journey with a question rather than a search, while the Library gains new insight into what people want to learn, discover, and experience.
- 8 in 10
- Visitor questions matched with relevant experiences
- 35%
- Website visitors engaging with AI-powered discovery
- 65%
- Conversations leading to a meaningful next-step action
The Challenge
As the Theodore Roosevelt Presidential Library prepared for its opening, its digital presence was evolving from a project website into a platform supporting visitor planning, educational content, events, tours, and institutional knowledge.
The challenge was not simply making information available, but making it discoverable. Visitors arrived with different interests and goals, yet traditional navigation required them to understand how the website was organized before they could find what they needed. The Library wanted discovery to begin with curiosity, not menus and search results.
Launching AI-Powered Discovery
Deyra was introduced as part of the Library’s new digital experience from day one. Rather than functioning as a standalone chatbot, it was integrated directly into the growing body of content, resources, and experiences already shaping the visitor journey.
The implementation included:
- Approved Library content, visitor information, educational resources, and institutional knowledge as trusted sources
- Conversational discovery across events, programs, tours, resources, and stories based on visitor interests
- Event recommendations informed by audience, pricing, accessibility, descriptions, and other relevant details
- Context-aware follow-up questions that help visitors refine what they are looking for
- Direct guidance to relevant pages to check availability, register, purchase tickets, or continue exploring
- Analytics into visitor questions, emerging interests, content gaps, and discovery patterns
- Administrative control over approved sources, responses, and AI behavior
- Security and governance controls supporting responsible AI use
By bringing the Library’s knowledge, programs, events, and educational resources into one conversational experience, Deyra helps visitors move from an initial question to relevant discoveries and the right next step.
The Result
By launching Deyra alongside its new digital experience, the Theodore Roosevelt Presidential Library introduced a new model for connecting visitors with information, experiences, and opportunities across the institution. Instead of relying solely on website navigation, visitors can engage directly with the Library’s knowledge, helping them move more naturally from curiosity to exploration.
- More experiences enter the visitor journey Events, programs, tours, educational resources, and visitor information can surface in response to individual interests, creating more opportunities for people to discover what the Library offers.
- Existing content delivers more value Deyra gives educational materials, institutional knowledge, and visitor resources new paths to reach audiences, extending the value of content the Library already creates and maintains.
- AI engagement becomes visible Deyra Analytics & Insights helps the team track assistant usage, engagement trends, popular quick questions, and other interaction patterns to understand how conversational discovery is being used.
- Discovery moves closer to action When a relevant event, program, or experience is identified, Deyra guides visitors to the right destination to check availability, register, purchase tickets, or continue planning their visit.
What’s Next
The opening of the Theodore Roosevelt Presidential Library marked the beginning of a new institution, one designed to evolve through new exhibitions, educational programs, events, and visitor experiences. As the Library continues to grow, Deyra will evolve alongside its digital ecosystem, helping connect visitors with an expanding body of knowledge, activities, and opportunities for engagement.
Future enhancements will bring together additional data sources, deeper integrations, and new AI capabilities, making it even easier for visitors to discover, plan, and participate in the experiences that bring Theodore Roosevelt’s legacy to life.
