Frequently Asked Questions

Deyra Activity Finder is a ready-to-use solution for organizations that offer large numbers of programs, activities, classes, events, or other registration-based offerings.

It gives audiences a fast way to search and narrow available options using criteria that matter to them, such as activity, age, location, date, day, time, or other program attributes. The experience can use current program information from the organization’s existing registration or program management system and direct audiences to the appropriate registration process.

For organizations, Activity Finder provides an alternative to developing and maintaining custom program search functionality. For audiences, it reduces the effort between deciding what they want and finding an option they can actually register for.

Deyra customers using improved program discovery have experienced up to 40% more registrations influenced by digital discovery.

Deyra Schedules Finder is a ready-to-use solution for displaying and searching current class and activity schedules on an organization’s website or mobile app.

It uses schedule information from the systems organizations already use, allowing audiences to find classes by location, activity, date, time, and other relevant criteria without navigating complex schedules or multiple pages.

Schedules Finder is particularly useful for YMCAs, fitness organizations, and other organizations with frequently changing class schedules. It reduces the need to build and maintain custom schedule functionality while making current information easier for members to access independently.

One Deyra customer now supports more than 100,000 schedule searches per month across 25 schedule experiences and experienced a 30% increase in registration clicks after launch.

Deyra Conversational Search allows audiences to search an organization’s information using natural language rather than relying only on keywords, navigation menus, or predefined filters.

It is designed to understand the intent behind a question and help audiences refine what they are looking for. Someone can begin with a broad request, add more detail through follow-up questions, and move toward increasingly relevant information or options.

For organizations with large websites, extensive resources, or complex offerings, Conversational Search provides another path to discovery when audiences do not know the terminology, page structure, or exact search terms needed to find what they want.

Deyra AI Assistant helps organizations provide immediate answers and guidance using trusted information they approve.

Audiences can ask questions in their own words, explore related information, and continue the conversation as their needs become clearer. Depending on the organization and connected information, the Assistant can help with questions about programs, events, services, policies, visitor information, educational resources, and other topics.

For a museum, this could mean answering questions about admission, accessibility, events, tours, and planning a visit. For a YMCA, it could mean helping members navigate programs, memberships, facilities, and common questions. For a nonprofit, it can help audiences find relevant services, resources, or ways to engage.

By making answers available through self-service, AI Assistant can also reduce repetitive questions that would otherwise reach staff and support teams.

Deyra AI Agent extends conversational assistance beyond answering individual questions by guiding audiences through more complex journeys.

An AI Agent can use the context of a conversation to understand what someone is trying to accomplish, ask relevant follow-up questions, help narrow available options, and guide the audience toward conversion.

This is useful when the right outcome depends on several pieces of information rather than a single search. For example, an audience member may need help identifying the right program or service based on their needs before they are ready to register, inquire, or take another action.

Yes. Organizations can start with the Deyra solution that addresses their most immediate need without implementing the entire ecosystem.

A YMCA might start with Activity Finder to improve program discovery, or Schedules Finder to replace existing schedule functionality. A museum might begin with AI Assistant to improve visitor information and event discovery. A nonprofit might introduce Conversational Search to make a large collection of services and resources easier to navigate.

Additional solutions can be introduced as new needs emerge, allowing organizations to expand Deyra without replacing the experiences that are already working.

Organizations already have valuable data about their programs, schedules, events, services, and audiences. Deyra makes that data useful at the moments when audiences are deciding what to do next.

Program and schedule data can power discovery experiences that help audiences quickly find options that match their needs and continue to registration. Organizational content and knowledge can support conversational experiences that answer questions, clarify choices, and guide audiences toward relevant programs, events, services, memberships, tickets, or other conversions.

Deyra also captures how audiences search and what they are interested in, giving organizations insight into demand, discovery gaps, and opportunities to improve conversion.

Registration depends on more than having programs available. Audiences first need to find an option that fits their needs.

A parent may need a program for a particular age, location, activity, day, and time. If identifying that program requires navigating multiple pages or searching through a large catalog, the organization risks losing an already interested visitor before registration begins.

Deyra makes these criteria part of the discovery experience, helping audiences narrow available options and reach relevant programs faster. This creates a more direct path between interest and conversion.

The conversion depends on what the organization wants its audience to accomplish. For YMCAs and health and fitness organizations, conversions can include program registrations, class registrations, and memberships.

For museums and arts and cultural organizations, they can include ticket purchases, event registrations, memberships, and donations. For nonprofits, conversions may include program enrollment, service inquiries, event registrations, donations, volunteer participation, and other forms of engagement.

Deyra supports the discovery and guidance that happens before these conversions, helping audiences understand what is available, identify what is relevant to them, resolve questions, and reach the appropriate conversion path.

Yes. More traffic is not the only way to generate more registrations or other conversions. Organizations can also get more value from the audiences already visiting their websites and mobile apps.

If visitors arrive with intent but cannot easily find a suitable program, class, event, or service, increasing traffic does not solve the underlying problem. Improving discovery can help a larger share of existing visitors find relevant options and reach conversion.

Deyra focuses on this part of the journey: turning existing audience demand into more completed actions by reducing friction between what someone is looking for and what the organization offers.

Revenue impact also depends on how much effort an organization spends maintaining the digital journeys that support conversion.

Custom program and schedule functionality can require ongoing development as offerings, systems, and requirements change. Routine questions about schedules, programs, eligibility, visitor information, and other topics also consume staff time.

Deyra provides ready-to-use discovery solutions and self-service experiences that reduce this operational burden. One Deyra customer reduced development time spent maintaining custom website functionality by 80%, while easier access to current information can reduce repetitive questions reaching staff.

This means Deyra can contribute to the economics of conversion from both sides: helping more audience demand reach conversion while reducing the effort required to support those journeys.

Organizations can measure Deyra's impact by connecting discovery behavior with the conversions that matter to them.

Depending on the experience, this can include searches, program or event views, registration clicks, booking or ticketing referrals, conversion paths, popular search topics, and points where audiences leave the journey.

Deyra Analytics & Insights adds context around what audiences are trying to find and how they interact with discovery experiences. Combined with registration, ticketing, or other conversion data, organizations can evaluate which journeys contribute to results and where additional opportunities exist.

This moves measurement beyond traffic and pageviews toward a more useful question: is digital discovery helping more audience demand reach conversion?

Deyra integrates with systems organizations already use to manage programs, schedules, content, and other operational information.

For YMCA and health and fitness organizations, supported systems include Traction Rec, Daxko, ACTIVENet, YMCA360, Daxko GroupEx Pro, Mindbody, and Upace, with additional integrations available based on the organization’s needs.

Deyra can also work with website content, structured data sources, APIs, and other organizational information required for a particular solution.

The integration used depends on what the organization wants to make discoverable and where that information is currently maintained.

Yes. When a Deyra solution is connected to the system where program or schedule information is managed, updates can flow into the Deyra experience automatically.

If a class time changes, a new program becomes available, or schedule information is updated in the source system, teams do not need to manually recreate the same change in a separate website experience.

This is particularly valuable for organizations with large, frequently changing catalogs and schedules. It keeps information more reliable for audiences while reducing manual updates and the support questions that outdated information can create.

No. Deyra is designed to work with the systems and information sources organizations already use.

Program teams can continue managing programs in their program or registration platform. Schedule teams can continue updating schedules in their existing scheduling system. Content teams can continue maintaining approved information in the appropriate source.

Deyra uses that information to power the relevant audience experience, reducing the need to create and maintain a second version of the same information solely for the website or mobile app.

Yes. Different Deyra solutions can use different sources depending on what an audience needs to find or understand.

An organization may use program data for Activity Finder, schedule data for Schedules Finder, and approved website content and organizational knowledge for an AI Assistant. This allows each experience to use the most appropriate source while remaining part of the same Deyra ecosystem.

For organizations, this is especially useful when programs, schedules, events, policies, visitor information, and other resources are managed in different places.

Deyra separates the audience-facing discovery experience from the system used to manage the underlying information. This can make changes to operational platforms less disruptive to the website experience.

When Channel Islands YMCA moved from GroupEx Pro to YMCA360, Deyra was used to deliver 25 schedule experiences connected to the new scheduling platform. Those experiences now support more than 100,000 schedule searches per month.

Instead of rebuilding the complete schedule experience around the new platform, the organization could maintain the audience experience while changing the source behind it.

Deyra is not limited to a fixed list of integrations. If an organization uses a system that is not currently supported, the Deyra team can evaluate how its information is made available and whether a new connection can be created.

This may involve an available API, structured data feed, export, or another supported method, depending on the system and the Deyra solution being implemented.

The starting point is the use case: what information the audience needs, where that information currently lives, and how reliably it can be accessed.

Deyra AI experiences are grounded in information the organization chooses and approves for use.

Depending on the implementation, this can include website content, FAQs, policies, program and event information, visitor resources, educational materials, organizational knowledge, internal documentation, and other approved sources.

This means a museum can ground answers in its own visitor information, events, programs, and educational resources, while a YMCA can use its own information about programs, facilities, memberships, policies, and services.

The organization remains the source of truth rather than relying on general information from the internet to answer organization-specific questions.

Deyra grounds organization-specific answers in approved sources rather than asking AI to answer from general knowledge alone.

Organizations control which sources Deyra can use, allowing the AI experience to work from information that the organization considers current and reliable. When those approved sources are updated, Deyra can use the updated information when generating future answers.

Deyra also gives organizations visibility into the questions audiences are asking. This helps teams identify missing information, unclear content, and topics that may need stronger or more current source material.

Accuracy therefore depends not only on the AI model, but also on maintaining clear, trusted information for it to use.

Like any generative AI system, Deyra cannot guarantee that every generated answer will always be correct.

Deyra reduces this risk by grounding answers in approved organizational information and giving organizations control over the sources available to the AI. The system is designed to prioritize trusted information rather than generate organization-specific answers without supporting context.

Organizations can also use analytics to understand what audiences are asking, review emerging questions, identify gaps in available information, and improve the sources used to answer them.

Deyra does not need to invent an answer when the available organizational information does not provide enough support for one.

The experience can be configured to acknowledge that the information is unavailable and guide the audience toward an appropriate alternative, such as a relevant website page, contact option, or another source of assistance.

These unanswered questions are also valuable to the organization. They can reveal missing content, emerging audience needs, or information that exists internally but is not yet available through the digital experience.

Yes. Organizations determine which sources are approved for their Deyra AI experiences.

Teams can decide which website content, documents, resources, and other information should be available to the AI and exclude information that should not be used.

This is particularly important for organizations with different types of public and internal information. Deyra allows the AI experience to be built around the information appropriate for its specific audience and purpose.

Yes. Organizations can define how their Deyra AI experience should behave, including the information it can use and the guidance it should provide.

This allows a YMCA, museum, nonprofit, or other organization to shape the experience around its own policies, terminology, services, and audience needs rather than deploying a generic chatbot.

Administrative controls also allow teams to manage approved sources and adjust the experience as organizational information and requirements change.

Deyra is designed to help audiences find information, understand relevant options, and navigate toward conversion — not to replace organizational decision-making.

AI can interpret an audience member's intent, identify relevant information, ask follow-up questions, and provide guidance within the experience configured by the organization. The underlying policies, eligibility requirements, program rules, pricing, schedules, and other organizational decisions continue to come from the organization and its systems.

This distinction is especially important for areas such as eligibility, accessibility, memberships, services, and other situations where the organization remains responsible for the underlying rules and decisions.

Deyra provides visibility into the questions audiences actually ask, including recurring topics, emerging interests, and areas where available information may not fully answer their needs.

Teams can use these insights to improve source content, add missing information, clarify confusing topics, and expand the knowledge available to the AI experience.

This creates a practical feedback loop: audience questions reveal what information is needed, organizations improve that information, and future audiences receive better answers. It also helps organizations identify broader discovery and conversion opportunities that may not be visible through traditional website analytics.

The process starts with the audience experience the organization wants to improve and the information needed to support it.

For Activity Finder or Schedules Finder, this typically means identifying the program or scheduling system, deciding what information should appear, and defining the search and filtering experience. For AI-powered solutions, the organization identifies the trusted content and information the experience should use and the types of questions or journeys it should support.

Deyra team handles the technical setup and works with the organization through configuration and launch.

Yes. Deyra experiences can be configured to fit the organization's existing digital experience and brand.

This includes elements such as colors, typography, interface styling, filters, content presentation, and other aspects of the experience depending on the solution.

The goal is for Activity Finder, Schedules Finder, conversational experiences, and other Deyra solutions to feel like part of the organization's website or mobile app rather than a separate third-party destination.

No. Deyra is designed so organizations can launch and manage its solutions without relying on an internal development team.

Deyra provides an intuitive management console that can be used by non-technical team members to configure and manage their Deyra experiences. Depending on the solution, teams can control what appears, adjust settings, manage information sources, and make changes without writing code.

The Deyra team handles the technical setup and integrations. Adding a Deyra experience to an existing website or mobile app may require a small implementation step from a web team or digital partner, but organizations do not need to build or maintain the underlying functionality themselves.

This allows teams to launch ready-to-use Deyra solutions in hours or days and manage them without turning routine changes into development requests.

Yes. Deyra is designed to support organizations with multiple branches, facilities, venues, or service locations.

Programs, schedules, and discovery experiences can be organized around specific locations and audience needs while remaining part of the same Deyra implementation.

For example, Greater Philadelphia YMCA serves 250,000 members across 15 branches and more than 80 child care sites. Channel Islands YMCA uses 25 Deyra schedule experiences across branches and class categories, supporting more than 100,000 schedule searches per month.

This allows multi-location organizations to provide locally relevant experiences without building and maintaining separate custom solutions for every location.

Yes. Organizations can start with the Deyra solution that addresses their most immediate need and add others over time.

A YMCA might begin with Activity Finder to improve program discovery and later add Schedules Finder or AI Assistant. A museum might start with AI Assistant for visitor questions and later extend Deyra into event or program discovery.

Because Deyra is an ecosystem of solutions, organizations can expand around new audience journeys and business priorities without having to replace what they have already implemented.

Deyra provides ongoing, SLA-based support for the platform, solutions, and integrations organizations use.

The Deyra team maintains the underlying technology and integrations, monitors their operation, addresses technical issues according to defined service levels, and supports organizations as their requirements evolve.

At the same time, routine management does not depend on support requests. Non-technical teams can use the Deyra console to manage their experiences and available settings independently, while Deyra remains responsible for maintaining and supporting the technology behind them.

This gives organizations the flexibility of day-to-day self-management with structured technical support when it is needed.

The organization retains full ownership of its data.

Deyra processes organizational data only as needed to provide the solutions and services the organization uses. Deyra does not sell organizational data or share it with third parties without explicit consent.

This applies whether Deyra is working with program and schedule information, organizational content, knowledge sources, or other data provided as part of an implementation.

Deyra only needs access to the information required for the solutions an organization chooses to use.

For example, Activity Finder may use program information such as activities, locations, age ranges, dates, times, and availability. Schedules Finder uses the schedule information required to provide current class discovery. AI-powered solutions use the content and knowledge sources approved for that experience.

Many Deyra use cases can operate without access to personal member or visitor records. The specific data requirements are defined by the solution, integration, and audience experience being implemented.

Yes. Organizations can export their data from Deyra at any time.

Deyra provides standard export formats and can assist with data migration when needed. Organizations retain ownership of their information and are not dependent on remaining with Deyra in order to retain access to their data.

When a Deyra account is cancelled, customer data is retained for 30 days to allow for account reactivation or recovery.

After that period, the data is permanently deleted unless Deyra is legally required to retain specific information.

Organizations can also export their data before leaving Deyra, providing a clear path for migration without platform lock-in.

Yes. Deyra automatically backs up customer data with multiple redundancies to protect against data loss.

Backups are encrypted and stored across geographically distributed locations, providing additional resilience and supporting recovery if an unexpected technical issue occurs.

Backup protection forms part of Deyra's broader approach to maintaining the security and reliability of customer data.

Organizations control access to their Deyra environment through role-based permissions.

This allows access to be provided to the appropriate team members while limiting administrative capabilities based on their responsibilities. Multi-factor authentication provides an additional layer of protection for account access.

The Deyra management console is designed to remain accessible to non-technical teams without compromising the access controls required to protect organizational data and settings.

Deyra integrations are configured around the information required for a specific solution rather than requiring unnecessary access to an organization's systems.

Connections use secure methods appropriate to the source system, while data transferred to Deyra is protected with encryption in transit and at rest.

This allows organizations to continue managing programs, schedules, and other operational information in their existing systems while Deyra securely uses the information required to provide the audience-facing experience.

Deyra's infrastructure supports compliance with GDPR and CCPA requirements and uses SOC 2-compliant infrastructure.

Security measures include encryption in transit and at rest, role-based access controls, multi-factor authentication, continuous security monitoring and threat detection, regular security assessments, penetration testing, encrypted backups, and defined data-retention practices.

Organizations with their own security review or procurement requirements can evaluate these controls as part of the Deyra implementation process.

Deyra tracks interactions with the Deyra solutions an organization uses.

Depending on the solution, this can include searches and search terms, questions, filters, popular programs and schedules, topics of interest, interactions with results, and clicks toward registration or other conversions.

For AI-powered experiences, organizations can understand what audiences ask, which topics appear repeatedly, and where available information does not fully answer their questions.

Traditional website analytics shows what happened: which pages people visited, where traffic came from, how long visitors stayed, and which actions they completed.

Deyra adds insight into what audiences were trying to accomplish.

A pageview can show that someone visited a program page. A Deyra search can show that someone was looking for an after-school swimming program for an eight-year-old at a particular location. A conversation can reveal the specific question preventing a visitor from making a decision.

This gives organizations a clearer view of the intent behind digital behavior and the needs that exist before conversion.

Yes. Deyra provides visibility into the searches, questions, and criteria audiences use across its discovery experiences.

Organizations can see which programs, activities, schedules, events, services, and topics generate interest, as well as how audiences describe their needs in their own words.

These searches can reveal seasonal interests, emerging topics, popular locations and times, frequently asked questions, and needs that may not be visible from traffic or completed transactions alone.

For marketing, program, content, and digital teams, this creates a direct source of audience intelligence based on what audiences are actively trying to find.

Yes. Deyra can show not only what audiences successfully discover, but also what they search for when an appropriate option may not be available.

For example, repeated searches for a particular activity, age group, location, schedule, service, or event can reveal demand that is not reflected in registrations because the right offering does not exist or is difficult to find.

This gives organizations insight into demand before it becomes a transaction. Teams can use it to inform program planning, schedules, content, marketing, and other decisions about what they offer and how they present it.

Yes. Searches and questions provide a practical way to see where audiences cannot find the information they need.

Repeated questions, searches that produce poor results, and topics that require additional clarification can point to missing content, unclear information, or gaps in the organization's digital experience.

Teams can use these insights to improve FAQs, program descriptions, visitor information, service content, and other resources based on demonstrated audience needs rather than assumptions.

For AI-powered Deyra experiences, these insights can also improve the trusted information available for future answers.

Deyra helps organizations understand what happens between initial audience intent and conversion.

Depending on the solution, teams can see what audiences search for, which options they explore, how they narrow their choices, and when they continue toward registration, booking, ticket purchase, membership, inquiry, or another conversion.

This makes it possible to identify which discovery journeys are working and where potential conversions may be lost.

The impact is measurable. Deyra customers have experienced up to 40% more registrations influenced by digital discovery and a 30% increase in registration clicks after improving schedule discovery.

Yes. Deyra can help organizations understand how discoverable and accurately represented their programs, services, expertise, and other important information are across AI-powered search and answer experiences.

As audiences increasingly use AI tools to research organizations, activities, attractions, services, and resources, teams need visibility beyond traditional search rankings and their own website analytics.

Deyra can help identify where important organizational information is visible, where it is missing or poorly represented, and where stronger source content could improve how AI systems understand the organization.

Deyra helps organizations identify information and content gaps that can limit their visibility in AI-driven discovery and provides insights that teams can use to address them.

That can mean strengthening information around important services or programs, answering questions audiences are actively asking, clarifying organizational expertise, and making important information easier for AI systems to find and understand.

Deyra audience data adds another useful signal: the searches and questions occurring directly within an organization's digital experience reveal the terminology and topics its actual audiences care about. These insights can inform content improvements that support both on-site discovery and broader AI visibility.

Deyra turns audience behavior into practical information for marketing, digital, program, content, and operational teams.

Organizations can use these insights to improve high-demand program discovery, adjust schedules around demonstrated interest, address unanswered questions, strengthen underperforming conversion journeys, improve content, identify opportunities for new offerings, and increase visibility around topics that matter to their audiences.

The same data can also highlight opportunities to reduce support demand by making frequently requested information easier to access.

Instead of measuring digital performance only after a conversion happens, Deyra gives organizations visibility into the intent, demand, questions, and discovery behavior that lead up to it.

Yes. Organizations can start with a single solution, such as Activity Finder, Schedules Finder, or AI Assistant, and add other solutions as their needs grow.

This makes it possible to address a specific priority first, measure the results, and expand Deyra based on new use cases and opportunities.

Deyra is actively evolving, with new capabilities and improvements continuously added across the ecosystem.

New features within the solutions included in an organization's plan become available as the product evolves, so customers benefit from ongoing product development without having to rebuild or replace their existing Deyra experiences.

Yes. Deyra customers can request functionality and help influence the product roadmap.

The team works closely with customers to understand new audience needs, use cases, integrations, and opportunities. When a requirement has broader value, it can inform future Deyra capabilities and become part of the evolving product.

This is particularly valuable for organizations introducing new ways to improve discovery, conversion, self-service, or operational efficiency.

Deyra provides ongoing, SLA-based support for its solutions and integrations.

The Deyra team maintains the underlying technology, supports integrations, and addresses technical issues according to defined service levels. Non-technical teams can handle routine management through the Deyra console, while Deyra provides technical support when needed.